Taste of Bath in the UK specialises in making gift boxes – sourcing contents directly from small food and drinks producers located within 15 miles of the city. Established in 2015, the ultimate vision for the brand is to create ‘Taste of…’ all over the UK.
It’s hard for small entrepreneurial businesses to secure long-term growth based on one-off purchases to individual consumers celebrating birthdays, anniversaries and weddings. To increase sales (and stability) the Taste of Bath team needed to move into the higher volume and more predictable area of corporate gifting.
While the quality of the product was clear, Taste of Bath needed to go beyond individual appeal and find their value and relevance to commercial business. A workshop session helped unearth aspects that would appeal directly to corporate buyers. For example, the boxes and hampers were uniquely hand-curated by local expert foodies, the service could accommodate individual requests and there was a 100% satisfaction guarantee on all orders.
A gift reflects what someone thinks of you. By rewarding their employees, treating clients or suppliers with something more thoughtful and considered, corporate customers leave a better impression on the recipient than a branded USB stick ever could. With Taste of Bath ‘special’ doesn’t have to be difficult.
Emberson Brand captured all of this in the positioning ‘Thank you never tasted so good’ which was used as the basis for the official service launch.
Organised and managed by Emberson LeadGen, an evening launch event for the gifting service generated 70 new corporate leads, delivering a 10-fold increase in sales. In March 2019 Taste of Bath was recognized specifically for its business services with a prestigious Bath Life Award.
“We supply local, national and international businesses with our gorgeous gift boxes, all filled with the same brilliant local produce, for corporate entertaining and company rewards – we hope you’ll agree, it’s a bit more exciting than the usual branded biros…”
“I just couldn’t have done it without Emberson” – Helen Rich, Founder