The National Trust provides us all with a great reminder that the products you sell are not necessarily what the customer is buying.

As any B2B organisation, whenever you’re among your competitors or in front of potential customers, your continued success relies on making sure you stand out.

We’ve all been there, Sunday night, just about to fall asleep when that feeling of dread about the coming week hits. Did that report go to print? Do I have enough time to complete those missed tasks? Are my team prepared for next week’s presentation?

With a general election looming in the UK, we did a short experiment that highlighted the psychological power of colour in politics.

Did you know that the cognitive state you induce within your target audience actually influences how they’ll feel about your brand?

How values and behaviours can help build your brand culture

Fact: Customers are jumping ship.
Question: What do we do?
Answer: Make a new ship!

Think humans make decisions rationally? Think again.

The way we appear says things and we make judgements on what we see all the time. In marketing it is our job to dance on reality and give the audience make-believe. It is our profession to embrace the illusion and bend perception in the mirror of our targets’ eyes.

An increasing number of customers and employees are beginning to hold brands to account by raising important questions like; ‘do the brands I support align with my values and beliefs?’ and, ‘is there a more meaningful exchange for my services beyond my paycheque?’