Globally organisations spent over $2 trillion on M&As last year [1]. Many of our own clients are choosing to adopt JVs, alliances and partnerships to better develop their offer and supplement their opportunities for future growth, citing the acquisition of new technology as a major factor.

If you are going to fail it pays to fail spectacularly. Failure itself has value and when truly glorious, failure brings with it equal success.

Whether you’re renaming an entire company or simply branding your new service, here are ten quick pointers from Emberson Brand for a more problem-free project.