As highlighted previously, there’s a trend for companies to enter into strategic partnerships. And these days it’s for a myriad of reasons – such as teaming up to win contracts, to deliver localisation in new geographic territories, and as a way to enter emerging market sectors.
In today’s digital world is there any tangible benefit for clients to have creative ideas presented back as drawings?
The National Trust provides us all with a great reminder that the products you sell are not necessarily what the customer is buying.
As any B2B organisation, whenever you’re among your competitors or in front of potential customers, your continued success relies on making sure you stand out.
We’ve all been there, Sunday night, just about to fall asleep when that feeling of dread about the coming week hits. Did that report go to print? Do I have enough time to complete those missed tasks? Are my team prepared for next week’s presentation?
With a general election looming in the UK, we did a short experiment that highlighted the psychological power of colour in politics.
Did you know that the cognitive state you induce within your target audience actually influences how they’ll feel about your brand?
How values and behaviours can help build your brand culture
Fact: Customers are jumping ship.
Question: What do we do?
Answer: Make a new ship!
Think humans make decisions rationally? Think again.