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Author: emberson

Identity is not a matter of fact – it is a fiction

The way we appear says things and we make judgements on what we see all the time. In marketing it is our job to dance on reality and give the audience make-believe. It is our profession to embrace the illusion and bend perception in the mirror of our targets’ eyes.

Are you ready for the purpose economy?

An increasing number of customers and employees are beginning to hold brands to account by raising important questions like; ‘do the brands I support align with my values and beliefs?’ and, ‘is there a more meaningful exchange for my services beyond my paycheque?’

Mergers and Acquisitions

Globally organisations spent over $2 trillion on M&As last year [1]. Many of our own clients are choosing to adopt JVs, alliances and partnerships to better develop their offer and supplement their opportunities for future growth, citing the acquisition of new technology as a major factor.

Top 10 Considerations When Naming

Whether you’re renaming an entire company or simply branding your new service, here are ten quick pointers from Emberson Brand for a more problem-free project.