Deliver on your strategy

Accomplishing any goal involves people – attracting them, informing them, uniting them and inspiring them. And changing anyone's behaviour in the first instance means getting them to believe.

Whether you need to boost sales, launch a new service or merge five companies, Emberson Brand generates the brand belief to deliver on your strategy.

Deliver on your strategy

Brand belief for
business gain

Working with clients across the world we develop and position brands, creating campaigns that inspire belief and action. We know what works and how to make the whole experience a more enjoyable ride.


Our strategy work provides clearer starting points. Using workshops and research we aim to remove any confusion or uncertainty surrounding the position and direction of your brand at the company, service or product level. This clarity also helps you to identify and strengthen what makes you different – a vital factor in getting brands noticed and remembered.


"Together we've done some great work: creating brands, defining categories, provoking the market, pushing boundaries. I know that your skills and experience will be key to what's next."


EDF Energy Healthcare Hollister Schlumberger WTC

Design isn't just how it looks, it's how it works. Which is why we explore every facet of a brand's visual and verbal language when creating effective identities, campaigns or marketing communications. This often starts with analysing the competition, getting into the heads of customers and looking to the future to find the right visual insights and creative starting points.

Whether you're looking to inject a dose of creativity into your latest campaign or pitch, need a new logo or visual identity or simply want some fresh, creative thinking to take your brand to the next level, why not get in touch and see how we can help?


"Keshi and his team led our rebrand from At-Bristol Science Centre to We The Curious, changing not only our name and visual identity but the direction of our organisation. We're very proud of our new brand in its entirety and couldn't recommend the team highly enough."


Alkhorayef CLL SCA Symrise WTC

Your toolkit provides everything you need to bring the thinking to life and deliver on your strategy. Bespoke to your requirements, example contents can include the following: a competitive positioning framework; a matrix of customer-focused messaging segmented by audience and drivers; creative concepts for marketing campaigns; content calendars for social media; brand guidelines; storyboards, scripts and sales presentations… Together your toolkit acts as a consistent reference point for all the brand, sales and marketing conversations that follow.


"It really is amazing to see how this has picked up a lot of people and provided them with the tools they need to go forward and work towards our goals."


Alkhorayef MHR People First Schlumberger Symrise

Latest from our blog

Articles, opinions and observations on all things brand-related by the Emberson team more >>

  • 10 ways to be ready for the new norm
    As the Covid-19 pandemic unfolds, we’re reminded not just of how fragile life is but also how interconnected and interdependent our lives have become. No one knows what the true impact of this pandemic will be, but one thing is for certain, things are changing in a big way both personally and professionally. Read more >>
  • Get to the heart of things in emotive times
    Whether you’re deciding which socks to put on, or specifying a new company-wide printing system, it’s now apparent that even our most practical, seemingly rational decisions originate in the emotional centres of the human brain[1]. Read more >>
  • Prophecy from the twilight zone
    This blog is written from the twilight zone – literally. We left Heathrow at 4pm and will arrive in Calgary at 6pm and the sun has been setting for 6 hours – tests the concept of a red sky at night…Read more >>
Case study Alkhorayef Fuelling international growth Case study Cromarty Firth Port Authority Securing the future Case study Symrise Breaking down siloes Case study Taste of Bath Driving corporate sales Case study MHR Selling to new sectors

Meet your team

We are a group of seasoned brand professionals, proven over years of experience gained at some of the world's most respected agencies including Landor Associates, Jarvis White and Interbrand.

Working closely with organisational leaders and the C-Suite we get to the heart of complex topics quickly: from legal services to satellite connectivity at sea.



Creating and crafting beautiful, effective, long-term strategic solutions »

Keshi is an experienced Creative Director with expertise in creative strategy, design and branding across multiple sectors and industries. He loves to inspire, challenge and be challenged by the people he works with in order to find effective, strategic solutions that make a difference.

He started his career in publishing with The Daily Telegraph in London before relocating to New York where he worked for Interbrand. Since returning to the UK, his craft has seen him travel extensively, collaborating with talented teams on a diverse range of projects for influential brands all over the world.


  • Design Consulting
  • Creative Strategy
  • Creative/Art Direction
  • Communications Planning
  • Design & Branding
  • Logo & Identity Design
  • Design Facilitation
  • UX/UI & Web Design


Applying philosophy, psychology and experience to deliver sustainable competitive advantage »

Andy applies his own blend of philosophical and psychological knowledge and experience to deliver transformative, quantifiable and sustainable competitive advantage to corporates, governments and educational institutions.

Bringing a valuable outside-in perspective and outstanding analytical skills, he facilitates collaborative discussions among business and organisation leaders. Using tried-and-tested proprietary frameworks and models, Andy ensures clients and their brands communicate not only what they do, but more importantly what they mean.


  • Qualitative research (interviews, web and desk)
  • Customer profiling and stakeholder analysis
  • Market segmentation
  • Competitive brand positioning
  • Workshop facilitation (C-suite level)
  • Differentiated proposition development
  • Stakeholder messaging (framework development)
  • Brand naming and brand image development
  • Creative campaign strategy and planning


Positioning, branding and communicating in a more thoughtful way »

Working with B2B organisations around the world since 1996, Rich's thinking and creativity has made a substantial contribution to the visibility and impact of brands in a wide range of sectors; including energy, engineering, environmental, healthcare and telecommunications.

Rich has covered a lot of ground. He's put words into the mouths of company presidents as they launched global initiatives and named everything from pressure gauges to girls' toys to international businesses. He also once wrote a rap for a dance video about where the meat comes from for Burger King.


  • Product, service and company naming
  • Marcoms campaign concepts and scamps
  • Positioning copy and value propositions
  • Headlines, taglines and customer messaging
  • Storyboarding and sequencing
  • Social media campaign content
  • LinkedIn article writing and blogging
  • Brand tone of voice guidelines